Case Study

iAmX Platform & Operations

Mar 2022 to present

iAmX began as a Passer build and is now a sister company. Our team powers the iAmX platform, client servicing, analytics, marketing, and sales end-to-end. A globally deployable retail management platform that consolidates the full retail stack in one product, with positioning to function as a technology service provider within India's Open Network for Digital Commerce (ONDC) ecosystem.

The challenge

Retail tools are fragmented. Operations pay the price.

Retail SMBs run inventory, POS, orders, CRM, delivery, and analytics on separate systems. Fragmented systems lead to inefficiencies, lack of customer insights, and poor engagement. iAmX was built to consolidate the stack on a single platform, offer data-driven insights, and enable seamless retail experiences without forcing SMBs to staff their own technology teams.

The solution

A unified retail stack with AI built in.

01Inventory and warehouse management
02Order processing and fulfillment
03Point of Sale (POS)
04Customer Relationship Management (CRM)
05Delivery management
06ERP integrations
07AI-powered content generation and trend analysis
08160+ currencies and global deployability
09ONDC technology service provider positioning
10Client servicing and onboarding (Passer team)
11Analytics and reporting operations (Passer team)
12Marketing and sales for the platform (Passer team)
Scope

Sister company. Passer-powered.

Platform

Built and continually evolved by a 15+ person Passer team of software engineers, product managers, designers, and marketers. MVP for Store Management and POS modules complete; remaining modules under active development. ONDC integration is in progress for India deployment.

Outcomes

What it added up to.

160+
currencies supported
9
product modules
~20
pilot stores
Global
deployability

From consultant to investor to operator.

The relationship started as a consulting brief in March 2022. As the platform proved out, the engagement evolved through investment to today: a sister-company structure with Passer powering the full operation. iAmX is now positioned as a technology service provider within ONDC, building and maintaining the necessary infrastructure for seamless connectivity between sellers and buyers.

Platform connection

Built on the Passer stack.

iAmX runs on the same modern stack as the rest of the Passer product portfolio: React, TypeScript, Next.js, Node.js, MongoDB, AWS.

Modernizing your retail stack?

See iAmX live. Bring your operations questions.

Book a demo